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Start and grow your online business -
with confidence, clarity and the right tools.

Whether you're just starting out or ready to refine what you've built, these guides give you the structure, systems and strategies to move forward without second-guessing every step.

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A practical approach to building a business that works for you.


Hi, I’m Holly,

A business owner and eCommerce expert with over 15 years of experience in online marketing, digital strategy, and building successful brands. I’ve helped launch businesses from scratch, led teams for some big names in the industry, and managed 7-figure eCommerce businesses before stepping into my own entrepreneurial journey.

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Trusted by early-stage founders and growing brands.

These guides have been used by hundreds of business owners from freelancers and coaches to consultants and creatives to help them build stronger foundations, launch offers, streamline systems, and scale sustainably.

Some of the incredible brands I have worked with.

0–6 Figures: The Product Seller’s Blueprint

From Idea to Income. Grow your online product business from zero to six figures

Whether you're dreaming of launching your own product based brand or ready to take your existing online business to the next level, this is your go-to roadmap.

With over 100 pages, this all-in-one guide brings together everything you need to go from idea to established business - without the overwhelm of piecing it all together yourself.

If I were starting from scratch today, this is the guide I’d want by my side. And now, it’s yours.

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Not ready for the 0-6 Figures Blueprint Guide?
Browse our library of focused, practical tools to help with onboarding, content, systems and more.

Logo to Launch:

The Starter Guide To Creating a Memorable Brand that Stands Out and Sells

Create a professional brand identity and the different branding you need across different areas of the business.

Customer Care That Converts:

The Guide to Mastering Customer Care that keeps customers (and revenue) coming in

Strategies to transform customer touchpoints into powerful growth tools and seamless experiences.

Influence to Income:

The Guide to Getting Your Product in Front of Thousands

Your go to guide for growing your brand using influencers and UGC with bonus templates inside.

Idea to Launch:

The Guide to Setting Up your Brand for Success

Everything you need to set up your business with clarity and confidence and move forward with ease.

Metrics to Master: 

The Guide to Key Performance Indicators that Drive Growth and Clarity

Understand the essential metrics which really matter so you can stop guessing and make smarter decisions?

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Customer Reviews 

Julia

"I signed up for 'The  Product Sellers Quick Start Series' first, then purchased the branding guide, so much value! I wish I'd had this months ago."

Kat

"I have been running my online store for a year, but this guide has helped me refine my strategy, boost conversion. I wish I had found it sooner."

Rachel

"This guide turned my business idea into a reality. I have gone from feeling completely overwhelmed to taking real steps forward."

My goal with Startup & Scale is to share everything I’ve learned from building and running successful online businesses -

Practical strategies, honest advice, and proven tools to help small business owners confidently start or grow their own product based business.

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