About Me

Hi, I’m Holly—founder of Startup & Scale.

I'm a business owner and eCommerce expert with over 15 years of experience in online marketing, digital strategy, and brand building. I’ve launched businesses from the ground up, led high-performing teams, and managed 7-figure eCommerce brands before starting my own venture.

Today, I run a thriving 6-figure online business selling physical products, while also sharing my knowledge through digital tools and resources designed for small business owners and aspiring entrepreneurs.

Whether you're launching your first business or scaling an existing one, I help you navigate the challenges, avoid common mistakes, and build a strong foundation for lasting success.

I started Startup & Scale because I saw the same thing happening over and over again: people with incredible ideas getting stuck in the noise and overwhelm.
They needed structure, direction, and a way to move forward without overthinking every step.

So I began creating the resources I wish I had when I was starting out.

Each guide is designed to take the guesswork out of building a business, with clear, actionable steps that get you moving.

As a mum of two based in the Cotswolds, I understand what it means to juggle family life with big business dreams. My goal is to make the process less overwhelming and a whole lot more achievable.

Let’s turn your ideas into a business that works for your life and your goals.

Work With Me

Customer Reviews

Julia

"I signed up for 'The Product Sellers Quick Start Series' first, then purchased the branding guide, so much value! I wish I'd had this months ago."

Kat

"I have been running my online store for a year, but this guide has helped me refine my strategy, boost conversion. I wish I had found it sooner."

Rachel

"This guide turned my business idea into a reality. I have gone from feeling completely overwhelmed to taking real steps forward."

Clear. Practical. Proven.

These guides are designed to give you real structure, strategic clarity, and practical tools to help you move forward.

Whether you’re starting from scratch or refining what’s already in motion, each guide is made to support your progress.

No nonsense. Just clear advice, streamlined systems, and a down-to-earth approach to building a business that works for you.

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